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dim sun logo
Client:century food
A logo design for Dim Sun, a frozen meat sub-brand under Century Food. The logomark is aim to express freshness.
branding identity, logo design
The Dim Sun logo concept is inspired by Chinese calligraphy, using bold brush strokes to convey craftsmanship and authenticity. Red and black are chosen to reflect appetite, strength, and trust, while the flowing steam and wave motifs symbolize freshness, warmth, and carefully prepared frozen meat products.
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